Auto Vanity Tips
When it comes to marketing your vanity number, there are many different ways to advertise the it. Here are some tips that will help you get the best out of your number and see an increase in response rates.
Billboards
If you are paying for billboard ads and don’t have a vanity number you might as well be using that money to pay the client to come to you. Billboard ads needs to give all of your dealerships information to the client in a matter of seconds such as “What kind of dealership are you?” and information to contact your dealership. With billboard ads it’s all about having content and images that are easy and unforgettable. This is were a vanity number shines and will make your add stick out and not get lost in the sea of other toll free non vanity numbers. Most billboards ads are image oriented and when called back into a potential clients mind will come about as an image. Which one will put an image in your head 937-4663 or YES-HONDA. The power of producing an image with words is a great tool for remember. So get a vanity number and increase incoming calls when using billboards as a way to advertise.
Paper Ads and Magazines
In paper and magazines ads people have control over the amount of time they can look at the ad, but usually you have seconds to get the point across before the page is flipped. Having a vanity number in your ad is a great tool for the client to remember your phone number so you would want to have it in the ad. But if people decide to call the ad or reference to the ad in the future, you should place the numerical form of the number ether under or over your vanity number. This is because people tend to get lazy when looking to dial a vanity phone number. By having the numerical number you help to save then time when trying to reach your dealership. Then why a vanity number? Remember the point of having a vanity number is memorization. Clients can’t call you if they can’t remember your phone number, even though it may be a little harder to dial.
TV Ads
Testimonial
‘Since we started using 1-800-YES-HONDA in our advertising and marketing, we have seen a significant increase in our call volume, which has translated into a significant number of new car...
Brain Beanland, Manager, Brewster Honda,
Get noticed, be remembered and stand out in a crowd with 877-NEW-FORD. With our toll free vanity number we’re able to attract new customers from our neighboring metro market to...
